🎁 How We Scaled a Personalized Gifting Brand’s Revenue by 80% in 90 Days (While Maintaining Profitable ROAS)

At Emveto, we love taking high-SKU D2C brands and giving them a growth engine that actually works.

One of our recent wins?

A personalized gifting brand selling custom wall frames, with an AOV of just ₹600 — which means every rupee spent had to bring results.

In just 3 months, we helped them scale revenue by 80%, all while keeping ROAS profitable and growth consistent.

Here’s the exact playbook we used 👇

🗂️ 1. Structured Campaigns by Product Categories

They had 1,000+ SKUs. So instead of throwing everything into one campaign, we:

• Grouped products by categories (e.g., birthday gifts, couple frames, etc.)
• Ran catalog ads tailored to each segment
• Observed performance per category

This helped us keep control and find clarity in the chaos.

💰 2. Focused Budgeting on Best-Selling Categories

Rather than spreading thin across all SKUs, we doubled down on what was already selling.

• Identified top-converting categories
• Pushed budgets toward them
• Paused underperformers

This strategy gave us lower CACs and better ROAS — fast.

🌍 3. Smart Targeting with Broad Audiences

We didn’t overthink audiences.

Instead, we ran with broad signals on Meta, letting the algorithm optimize based on performance.

It gave us:

• Cheaper CPMs
• Wider buyer discovery
• Consistent results without constant tweaks

🛍️ 4. Google Shopping: Optimized to Win

Most brands ignore this. We didn’t.

We focused on:

• Improving product titles to match real search intent
• Cleaning up Google Merchant Center data
• Prioritizing shopping placements

This brought in high-intent traffic and steady conversion volume.

🔼 5. Upselling Strategy to Increase AOV

We implemented upselling mechanisms on the website — such as:

• “Complete the gift set” bundles
• Frequently bought together suggestions

This led to a measurable lift in average order value without raising ad spend.

📆 6. Monthly Topical Sales to Drive Consistency

To maintain momentum, we ran sales campaigns around monthly themes — Valentine’s Day, birthdays, anniversaries, etc.

This added fresh urgency and kept engagement high throughout the quarter.

⚙️ 7. Scaling with Meta Rule Automation

We leveraged Meta’s automated rules to scale the ad account while maintaining profitability:

• Scaled ad sets only when ROAS > 3
• Cut budget waste automatically
• Kept performance consistent without daily micromanagement

💡 Final Takeaway

You don’t need viral content or big budgets to scale a D2C brand.

You need:
✅ Structure
✅ Focus
✅ Smart platform use
✅ A performance mindset

If you’re sitting on a big product catalog and want to scale with profitability — we should talk.