As Featured In
Conversion
0.5%
Increase in conversion rate can increase ROAS by 1.5x
Funnel
80%
Drop in the funnel is observed after users land on the product page.
Growth
₹0
Extra Ad Spend
Is required to convert more of the same traffic.
Breaking Down CRO Flow
Every page has one job. CRO means making sure each one does it without friction.
Home Page
Clear value proposition above the fold
Fast load speed — every extra second costs visitors
Obvious navigation into collections and bestsellers
Trust signals: reviews, press and ratings visible early
Collection Page
Filtering and sorting that narrows customer intent
Product cards showing price, ratings and stock
Quick Add to Cart without page reload
Highlight bestsellers and new arrivals first
Product Page
High-quality imagery and product videos
Easy size and variant selection
Reviews placed near Buy button
Sticky Add to Cart with honest urgency cues
Cart & Checkout
Guest checkout with minimal form fields
Transparent shipping costs and delivery timelines
Secure payment badges near checkout
Relevant upsells without interrupting checkout
KPIs That Can Indicate The Website Performance
ENGAGEMENT
Avg. Session Duration
How long visitors actually spend on site — a proxy for how compelling the content and browsing experience are.
ENGAGEMENT
Engagement Rate
Share of sessions with meaningful interaction — scrolls, clicks, add-to-carts and not just a page load.
FRICTION
Bounce Rate
Visitors who leave without interacting. High bounce on key pages flags a mismatch or a broken first impression.
INTENT
Add-to-Cart Rate
Share of product views that turn into a cart add — the clearest signal of product-page effectiveness.
OUTCOME
Conversion Rate
The number every other KPI feeds into — sessions that end in a completed purchase.
How We Track User Behaviour
Two kinds of data, used together — where users struggle, and where the numbers confirm it.
HEAT MAP & SESSION SOURCE
Microsoft Clarity
Free heatmaps and session recordings that show exactly where users click, scroll and drop off, along with the traffic source of every session.
Hotjar
Heatmaps, scroll maps and session recordings for a deeper understanding of visitor behaviour and hesitation points.
PAGE & PRODUCT LEVEL NUMBERS
Google Analytics 4
Funnel exploration, engagement metrics and conversion data broken down by every landing page, collection and product page.
Shopify Backend Data
Sessions, add-to-carts, checkouts and orders for every product and collection used to validate GA4 reporting.